Trends

EFSA has a collaboration with the Trend Institute (Trendinstituut) for the inspiration of abstract and longer-term trends.

Trend Institute identifies trend movements that matter in a rapidly changing world. With trend spots, surprising trend trips and inspiring trend days, it brings facets of lifestyle trends within reach of its members.

Members of EFSA can purchase this trend module in their membership fee and thus attend all the Trend Institute's activities.

Every year, Trend Institute puts together a very diverse programm of online and live events to which members have access. Fixed in the programm are lectures by Lidewij Edelkoort and by Zuzanna Skalska, two international trend forecasters.

Also, a trip to Milan and a tour during Dutch Design Week are organised on an optional basis.

More about Trend Institute

Season Autumn 2024 / Winter 2025

For our members the 3 trends for the season Autumn 2024 / Winter 2025 are available.

THIS IS LIFE
We are facing a life in the middle of something. An insecure future, a chaotic past. And it seems that one ‘disaster’ is following the other in a -people call it- the twilight zone, where you do not return to the old normal, but the new normal is insecure and has to be created.

So it is a period of asking many questions.
Where you have to be ahead to create the future where your customer will understand, what people will miss without your company/product.

Season Spring / Summer 2025

For our members the trends for the season Spring / Summer 2025 are available

LIFE AS WE TAKE IT
We are living in a twilight 20’s, wherewe feel we are somewhere in between. In between decades, in between bigger changes in climate, in politics in… working environment with a shortage of people and a bigger influence of AI/ Technology. Where can we make the difference, where do we accept?

We are sometimes in a position to move along with life. to take it as it is. Thisway we make room in our heads to be able to focus on other
essential things. It doesn't have to look any different than how it is presented to us. The pure shapes, colors and materials are enough to make us happy in our living environment. Craftmenship is appreciated in this theme.