ABOUT EFSA

EFSA, the European floral and lifestyle suppliers association, provides a forum and voice to advance the global competitiveness of the floral, gardening and lifestyle industry. Our mission is to share future trends and be a source of inspiration for the members, the retail and the consumers.

Through joint initiatives and a network of engaged CEO’s, senior executives and working committees, EFSA helps to shape market trends and share knowledge among key players within the industry.

Founded in 1995, EFSA unites members from European countries including Belgium, France, UK, Germany and the Netherlands.

BENEFITS EFSA MEMBERSHIP

EFSA launches inspiring activities throughout the year giving members access to business critical information that can be used througout the whole organisation.

TREND FORECAST

EFSA members receive upcoming colour and style trends very far ahead of time, more than a year and a half. The trend forecasts are presented by EFSA’s internationally renowned trend partner at the bi-annual Designer Meetings.

TREND MAGAZINE

EFSA publishes a trend magazine that showcases the seasonal trend themes with detailed colours ranges, keywords and floral inspiration. The magazine features the products of the EFSA members and gives insight into other EFSA activities.

INSPIRATION TRIPS

EFSA organises annual inspiration trips to the most exciting and dynamic European cities to explore the market and new retail concepts. The program contains store visits, management introductions as well as cultural and social highlights.

NETWORKING PLATFORM

EFSA’s bi-annual General Member Meetings are stimulating and intensify the communication among the members. Topics on the agenda enable knowledge transfer, discussions and the development of new ideas for the market.

EXPERT LECTURES

EFSA engages leading experts and opinion leaders to give lectures about trends and other critical topics as part of the annual meetings. Members learn about trends, consumer attitudes, effective marketing or product innovation techniques.

TRADE SHOWS

EFSA organises a joint representation at key trade shows such as Christmas World, Ambiente or spoga+gafa. Members are offered various benefits, from dedicated EFSA lounging and catering areas to joint activities such as the Concept Store.

APPLY FOR MEMBERSHIP

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